Femme Therapy – Privacy Policy

Last updated: November 04, 2025

This Privacy Policy explains how Femme Therapy ("Femme Therapy", "we", "us", "our") collects, uses, discloses, and protects personal data when you visit or shop at femmetherapy.com, contact us, or otherwise interact with our services. We process personal data in accordance with the UAE Federal Decree‑Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and its Executive Regulations.

Who we are & what this covers

Femme Therapy is an online shop offering beauty tools/accessories and cosmetics. This Policy applies to data processed through femmetherapy.com and related customer service channels within the UAE, and to data relating to UAE residents even if processed outside the UAE.

Personal Data we collect

• Data you provide: name, email, phone, billing and shipping address, order details, support messages, and account credentials if you create an account. We receive payment confirmation from our payment processors but do not store full card numbers.
• Device/usage data: IP address, device and browser type, pages viewed, referring/exit pages, timestamps, and general location (derived from IP). Collected via cookies, pixels, and similar technologies.
• Third‑party data: information from our e‑commerce platform provider, payment processors, and couriers necessary to fulfill your order.

Lawful bases for processing

We rely on the following lawful bases under the PDPL:
• Contract – to process and deliver your orders and provide customer support.
• Consent – for marketing communications, certain cookies/analytics, and optional features.
• Legal obligation – to meet tax, accounting, consumer protection, and record‑keeping requirements.
• Legitimate interests – for security, fraud prevention, and service improvement, balanced against your rights.

How we use your data

• Order fulfillment: processing payments, arranging international shipment, providing tracking, and handling returns/support.
• Communications: sending order confirmations, updates, and responding to inquiries.
• Marketing (with consent): email/SMS offers, personalized promotions, and retargeting.
• Security & fraud prevention: detecting and preventing misuse of our services.
• Analytics: understanding site performance and improving user experience.

Cookies, pixels & analytics

We use necessary cookies to operate the site and optional analytics/advertising cookies (e.g., to understand page performance or deliver relevant ads). You can manage cookies via your browser settings. Disabling certain cookies may limit site functionality.

Sharing your data

We share personal data with service providers who help us run our business, including:
• E‑commerce platform and hosting providers.
• Payment processors to authorize and process payments.
• Couriers and logistics partners to deliver orders from our overseas warehouses.
• Customer support, analytics, and marketing tools (only as necessary and under appropriate safeguards). We may also disclose data to comply with law or in connection with a business transaction (e.g., merger or acquisition).

International data transfers

Because we ship from overseas and use global service providers, your data may be transferred outside the UAE. Where we transfer personal data internationally, we implement safeguards permitted under the PDPL (e.g., adequacy decisions, contractual clauses, or explicit consent where required).

Data retention

We keep personal data only as long as necessary for the purposes described above, including fulfilling orders, complying with legal obligations, resolving disputes, and enforcing agreements. When no longer needed, we securely delete or anonymize the data.

Your rights

Subject to the PDPL, you may request to: (i) access your data, (ii) correct inaccuracies, (iii) delete or anonymize your data, (iv) restrict or object to processing (including direct marketing), (v) withdraw consent at any time, and (vi) request data portability or contest automated decisions. We may need to verify your identity before fulfilling a request.

Marketing choices

You can opt out of marketing emails by using the unsubscribe link in our emails. If you have consented to SMS marketing, you can opt out by replying STOP. Please note that we may still send non‑marketing communications (e.g., order updates).

Security

We use administrative, technical, and physical safeguards appropriate to the nature of the data we process, including access controls, encryption in transit where applicable, and secure hosting. No method of transmission or storage is completely secure; we encourage you to use unique, strong passwords and keep them confidential.

Children's privacy

Our services are not directed to individuals under 16, and we do not knowingly collect personal data from minors. If you believe a minor has provided us personal data, please contact us so we can delete it.

How to contact us

To exercise your rights or ask questions about this Policy, please contact us via the Contact page on femmetherapy.com. Include your name, contact details, and a description of your request.

Changes to this Policy

We may update this Privacy Policy from time to time for legal or operational reasons. Updated versions will be posted on femmetherapy.com with a revised "Last updated" date. The version in effect at the time you use our services applies.